![]() ![]() Theroux sat down for an interview on the popular web talk show “Chicken Shop Date,” hosted by the London comedian Amelia Dimoldenberg. In February of this year, while promoting a new show, “ Louis Theroux’s Forbidden America,” Mr. Theroux made the publicity rounds for a new project, interviewers would inevitably ask him about his hip-hop foray. The rap episode became a favorite, and whenever Mr. That might have been the end of “Jiggle Jiggle” - but “Louis Theroux’s Weird Weekends” got new life in 2016, when Netflix licensed the show and started streaming it on Netflix UK. He filmed himself performing the song live on the New Orleans hip-hop station Q93, and BBC viewers witnessed his rap debut when the episode aired in the fall of 2000. It’s a bittersweet thing to experience a breakthrough moment of virality through something that, on the face of it, seems so disposable and so out of keeping with what it is that I actually do in my work. “At the same time, there’s a part of me that has a degree of mixed feelings. “I’m pleased that people are enjoying the rap,” he said. Theroux, a son of the American author Paul Theroux and a cousin of the actor Justin Theroux, the whole episode has been odd and a little unsettling. He delivers the rap in an understated voice that bears traces of his Oxford education, giving an amusing lilt to the lines “My money don’t jiggle jiggle, it folds/I’d like to see you wiggle, wiggle, for sure.”įor Mr. Theroux is the man behind “Jiggle Jiggle,” a sensation on TikTok and YouTube, where it has been streamed hundreds of millions of times. Theroux, a 52-year-old British American documentary filmmaker with a bookish, somewhat anxious demeanor, has turned them all down, not least because, as he put it in a video interview from his London home, “I am not trying to make it as a rapper.”īut in a way, he already has: Mr. His agent has been fielding dozens of requests for personal appearances and invitations to perform. Theroux has the feeling he is being watched, a sense confirmed when he hears a kid call out behind him: “My money don’t jiggle jiggle.” Four or five times a week these days, some old friend will contact Louis Theroux and tell him, “My daughter keeps going around the house singing your rap,” or, “My wife was exercising to your rap in her Pilates class.” Passing by a primary school, Mr. ![]()
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